Information about this author at RePEc
NBER Working Papers and Publications
|November 2013||Making Nutritional Information Digestible: Effects of a Receipt-Based Intervention on Restaurant Purchases|
with Peter J. Kuhn: w19654
We study the effects of receipts that include personalized ordering suggestions designed to reduce fat and calorie consumption on purchasing behavior at a restaurant chain. We find that customers, in the aggregate, made most of the item substitutions that were encouraged by the messages, such as substituting ham for sausage in a breakfast sandwich, or substituting frozen yogurt for ice cream, though effects on overall calories and fat consumed were small. The results illustrate the potential of emerging information technologies, which allow retailers to tailor product marketing to individual consumers, to contribute in meaningful new ways to the battle against obesity.
Published: Journal of Health Economics Volume 39, January 2015, Pages 106–122 Cover image Micro-marketing healthier choices: Effects of personalized ordering suggestions on restaurant purchases ☆ Kelly Bedard1, , Peter Kuhn,
|January 2011||Letting Down the Team? Evidence of Social Effects of Team Incentives|
with Philip Babcock, Gary Charness, John Hartman, Heather Royer: w16687
This paper estimates social effects of incentivizing people in teams. In two field experiments featuring exogenous team formation and opportunities for repeated social interactions, we find large team effects that operate through social channels. The team compensation system induced agents to choose effort as if they valued a marginal dollar of compensation for their teammate from two-thirds as much (in one study) to twice as much as they valued a dollar of their own compensation (in the other study). We conclude that social effects of monetary team incentives exist and can induce effort at lower cost than through direct individual payment.