Jason P. Davis
1 Ayer Rajah Avenue
Tel: +65 6799 5257
Fax: +65 6799 5399
Institutional Affiliation: INSEAD
NBER Working Papers and Publications
|July 2014||Economic Value Creation in Mobile Applications|
in The Changing Frontier: Rethinking Science and Innovation Policy, Adam B. Jaffe and Benjamin F. Jones, editors
New mobile development platforms are a 21st-century growth pole. By successfully recombining existing information technologies with new innovations, they have spurred a positive feedback loop of consumer adoption of mobile devices and firm entry into a wide variety of applications, or "apps." Despite its tremendous size, the industry is still at an early stage, with rapid growth and a wide variety of economic experiments exploring how this new industry will create economic value. Because there are numerous and growing app markets, the industry needs economic institutions to support market experimentation. However, the volume and diversity of app product entry has created problems for marketing and commercialization, especially matching consumers to products.
This early pattern is like man...