NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Felix Eggers

University of Groningen
Nettelbosje 2
9747 AE Groningen
Netherlands

E-Mail: f.eggers@rug.nl

NBER Working Papers and Publications

April 2018Using Massive Online Choice Experiments to Measure Changes in Well-being
with Erik Brynjolfsson, Avinash Gannamaneni: w24514
GDP and derived metrics (e.g., productivity) have been central to understanding economic progress and well-being. In principle, the change in consumer surplus (compensating expenditure) provides a superior, and more direct, measure of the change in well-being, especially for digital goods, but in practice, it has been difficult to measure. We explore the potential of massive online choice experiments to measure consumers’ willingness to accept compensation for losing access to various digital goods and thereby estimate the consumer surplus generated from these goods. We test the robustness of the approach and benchmark it against established methods, including incentive compatible choice experiments that require participants to give up Facebook for a certain period in exchange for compensa...
 
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