NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

David G. Rand

Program for Evolutionary Dynamics
Harvard University
1 Brattle Square, Ste. 6
Cambridge MA 02138

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NBER Working Papers and Publications

May 2010The Online Laboratory: Conducting Experiments in a Real Labor Market
with John J. Horton, Richard J. Zeckhauser: w15961
Online labor markets have great potential as platforms for conducting experiments, as they provide immediate access to a large and diverse subject pool and allow researchers to conduct randomized controlled trials. We argue that online experiments can be just as valid - both internally and externally - as laboratory and field experiments, while requiring far less money and time to design and to conduct. In this paper, we first describe the benefits of conducting experiments in online labor markets; we then use one such market to replicate three classic experiments and confirm their results. We confirm that subjects (1) reverse decisions in response to how a decision-problem is framed, (2) have pro-social preferences (value payoffs to others positively), and (3) respond to priming by alt...

Published: John Horton & David Rand & Richard Zeckhauser, 2011. "The online laboratory: conducting experiments in a real labor market," Experimental Economics, Springer, vol. 14(3), pages 399-425, September. citation courtesy of

 
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