Benjamin N. York
520 Galvez Mall, Room 511
Stanford, CA 94305
NBER Working Papers and Publications
|November 2014||One Step at a Time: The Effects of an Early Literacy Text Messaging Program for Parents of Preschoolers|
with Susanna Loeb: w20659
Substantial systematic differences exist in children’s home learning experiences. The few existing parenting programs that have shown promise often are not widely accessible, either due to the demands they place on parents’ time and effort or cost. In this study, we evaluate the effects of READY4K!, a text messaging program for parents of preschoolers designed to help them support their children’s literacy development. The program targets the behavioral barriers to good parenting by breaking down the complexity of parenting into small steps that are easy-to-achieve and providing continuous support for an entire school year. We find that READY4K! positively affected the extent to which parents engaged in home literacy activities with their children by 0.22 to 0.34 standard deviations, as we...