College of William & Mary
Williamsburg VA 23185
Information about this author at RePEc
NBER Working Papers and Publications
|May 2014||Social Learning and Communication|
with A. Mushfiq Mobarak: w20139
Low adoption of agricultural technologies holds large productivity consequences for developing countries. Agricultural extension services counter information failures by deploying external agents to communicate with farmers. However, social networks are recognized as the most credible source of information about new technologies. We incorporate social learning in extension policy using a large-scale field experiment in which we communicate to farmers using different members of social networks. We show that communicator effort is susceptible to small performance incentives, and the social identity of the communicator influences learning and adoption. Farmers find communicators who face agricultural conditions and constraints most comparable to themselves to be the most persuasive. Inco...