Paula A. Tkac
1000 Peachtree St. NE
Atlanta, GA 30309
Information about this author at RePEc
NBER Working Papers and Publications
|August 2010||Broker Incentives and Mutual Fund Market Segmentation|
with Diane Del Guercio, Jonathan Reuter: w16312
We study the impact of investor heterogeneity on mutual fund market segmentation. To motivate our empirical analysis, we make two assumptions. First, some investors inherently value broker services. Second, because brokers are only compensated when they sell mutual funds, they have little incentive to recommend funds available at lower cost elsewhere. The need for mutual fund families to internalize broker incentives leads us to predict that the market for mutual funds will be highly segmented, with families targeting either do-it-yourself investors or investors who value broker services, but not both. Using novel distribution channel data, we find strong empirical support for this prediction; only 3.3% of families serve both market segments. We also predict and find strong evidence that ...