NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Working Papers by Larry Chavis

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

Working Papers

January 2006Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.
with Phillip Leslie: w11981
The French Opposition to the war in Iraq in early 2003, prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers%u2019 participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the six month period that we estimate the boycott lasted for. These findings suggest that business should be concerned that their actions may provoke a boycott which hurts their profits. We also find that neither political preferences or media attention are important determinants of boycott participation.

Published: Chavis, L. and P. Leslie. “Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.” Quantitative Marketing & Economics 7, 1 (2009): 37-67. citation courtesy of

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

 
Publications
Activities
Meetings
NBER Videos
Data
People
About

Support
National Bureau of Economic Research, 1050 Massachusetts Ave., Cambridge, MA 02138; 617-868-3900; email: info@nber.org

Contact Us