NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Working Papers by Alvin Silk

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

Working Papers

September 2008Economic Factors Underlying the Unbundling of Advertising Agency Services
with Mohammad Arzaghi, Ernst R. Berndt, James C. Davis: w14345
December 2006Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
with Andre Bonfrer, Ernst R. Berndt: w12756
September 2003Scale and Scope Economies in the Global Advertising and Marketing Services Business
with Ernst R. Berndt: w9965
December 2001Intermedia Substitutability and Market Demand by National Advertisers
with Lisa R. Klein, Ernst R. Berndt: w8624

Published: Silk, Alvin J., Lisa R. Klein and Ernst R. Berndt. "Intermedia Substitutability And Market Demand By National Advertisers," Review of Industrial Organization, 2002, v20(4,Jun), 323-348.

August 1994Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms
with Ernst R. Berndt: w4826

Published: Journal of Economics and Management Strategy, Vol. 3, no. 3, Fall 1994pp. 437-450

October 1990Scale and Scope Effects on Advertising Agency Costs
with Ernst R. Berndt: w3463

Published: Marketing Science, vol. 12, No. 1, Winter 1993, pp. 53-72

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

 
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