NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Publications by Jennifer Harris

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March 2011Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity
with Tatiana Andreyeva, Inas Rashad Kelly: w16858
There is insufficient research on the direct effects of food advertising on children's diet and diet-related health, particularly in non-experimental settings. We employ a nationally-representative sample from the Early Childhood Longitudinal Survey-Kindergarten Cohort (ECLS-K) and the Nielsen Company data on spot television advertising of cereals, fast food restaurants and soft drinks to children across the top 55 designated-market areas to estimate the relation between exposure to food advertising on television and children's food consumption and body weight. Our results suggest that soft drink and fast food television advertising is associated with increased consumption of soft drinks and fast food among elementary school children (Grade 5). Exposure to 100 incremental TV ads for sugar-...

Published: Andreyeva, Tatiana; Kelly, Inas Rashad; Harris, Jennifer. Exposure to Food Advertising on Television: Associations with Children's Fast Food and Soft Drink Consumption and Obesity. Economics and Human Biology, 9(3): 221-233, July 2011. citation courtesy of

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

 
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