NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Publications by Jason Bell

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December 2009Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits
with W. Kip Viscusi, Joel Huber, Caroline Cecot: w15585
Economic theory predicts that individual recycling behavior gravitates toward extremes—either diligent recycling or no recycling at all. Using a nationally representative sample of 3,158 bottled water users, this article finds that this prediction is borne out for consumer recycling of plastic water bottles. Both water bottle deposits and recycling laws foster recycling through a discontinuous effect that converts reluctant recyclers into diligent recyclers. Within this context, a number of factors influencing recycling emerge. The warm glow from being both an environmentalist and an environmental group member is about equal to the monetary value of 5 cent bottle deposits. Respondents from states with stringent recycling laws and bottle deposits have greater recycling rates. Consisten...

Contact and additional information for this authorAll papers and publicationsWorking Papers onlyWorking Papers with publication info

 
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