Planning prompts for preemptive screenings

Investigators:

Katherine Milkman, John Beshears, James Choi, David Laibson, and Brigitte Madrian

Summary:

This project discusses how if an individual receives a letter detailing why they should have a colonoscopy with a sticky note on the top prompting them to make an appointment, they are statistically significantly more likely to follow through with getting a colonoscopy than an individual who receives a letter with a blank sticky note and no prompt.

Papers:

Milkman, Katherine, John Beshears, James Choi, David Laibson, and Brigitte Madrian. Planning Prompts as a Means of Increasing Preventive Screening Rates.Preventive Medicine, 2013.