Incentives and messaging providers to increase medication adherence


John Beshears, James Choi, David Laibson, and Brigitte Madrian


The goal of this pilot is to increase patient adherence to medication using incentives for physicians. We are partnering with a health insurance company to design and implement an incentives program that pays physicians whose patients increase their adherence to oral diabetes medication, hypertension (ACEI or ARB) medication, and/or cholesterol (statins) medication. We will explore the best way to structure the incentives to the physicians.