Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates

Investigators:

Katherine Milkman, John Beshears, James Choi, David Laibson, and Brigitte Madrian

Summary:

This project found that a simple behavioral nudge significantly increased the fraction of employees that receive a flu shot. The recent paper, "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates," was published by the Proceedings of the National Academy of Sciences (PNAS). The research is featured in the press release summarized below and found in full here.

Papers:

Milkman, Katherine, John Beshears, James Choi, David Laibson, and Brigitte Madrian. Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates."Proceedings of the National Academy of Sciences, 2011.


Dai, Hengchen, Katherine L. Milkman, John Beshears, James Choi David Laibson, and Brigitte C. Madrian. Planning Prompts as a Means of Increasing Rates of Immunization and Preventive Screening.Public Policy & Aging Report, 2012.