John Beshears, James Choi, David Laibson, and Brigitte Madrian
Since the mid-twentieth century, social psychologists have actively studied the effects of social pressure and social comparisons.Our project tests the effectiveness of using peer information to influence employees to switch from brand name to generic prescription drugs when a generic equivalent is available.
Beshears, J, Choi, JJ, Labison, DI, Madrian, BC, Reynolds, GI (2013). Testimonials Do Not Convert Patients from Brand to Generic Medication. The American Journal of Managed Care. PMCID: PMC JournalIn process.