FYI: Jesse Shapiro thought IO researchers might be interested in this
announcement from the Kilts Center at Chicago Booth. Information at the
links below, http://research.chicagobooth.edu/nielsen/subscriptions/faq.aspx
*****
The James M. Kilts Center for Marketing at Chicago Booth and the Nielsen
Company have partnered to make two consumer marketing datasets available
to US-based academic researchers, including tenure-line faculty and
their PhD students. We are working with Nielsen to expand access to
non-US researchers and hope to begin providing those subscriptions in
the next year.
The datasets have been validated and maintained by a combination of
highly skilled researchers, data analysts, using advanced validation and
screening processes. The data cover a wide range of product categories,
retail channels, stores, and geographic markets in the United States.
·Consumer panel data for 40,000-60,000 household from across all US
markets, including details about all purchases made from 1,100 product
categories between 2004 and 2010. Years 2011 and 2012 to be released soon.
·Retail scanner data for approximately 35,000 retail stores across the
US, made up of 2.6 million UPCs from the 1,100 product categories. These
data cover years 2006-2010. Years 2011 and 2012 to be released soon.
Availability of these rich data provides academic researchers from a
range of disciplines new opportunities to explore the dynamics of
purchasing behavior across the United States. Researchers can address
important questions on topics relevant to marketing, economics, finance,
policy, and health, among others. The size, scope, breadth, and
longitudinal timeframe of these data make them unique.
Researchers can integrate the two datasets to enable additional types of
research. A subscription and individual user registration is required to
gain access to one or both datasets. Subscriptions include annual
updates to the data. Learn more about subscription pricing, FAQ's, and
how to subscribe >
<http://research.chicagobooth.edu/nielsen/subscriptions/faq.aspx>
/If you have questions about the data or are a non-US-based faculty
member interested in being notified when we expand access/, please send
us your contact information <mailto:nielsen_at_ChicagoBooth.edu>. e-mail
to nielsen_at_ChicagoBooth.edu
Received on Wed Dec 18 2013 - 01:23:12 EST
