National Bureau of Economic Research
NBER: information on IRI grocery scanner dataset / re-sent with contact information

information on IRI grocery scanner dataset / re-sent with contact information

From: Nancy Rose <nrose_at_MIT.EDU>
Date: Fri, 28 Dec 2012 16:53:23 -0500
Dear IO Program Members -

At a recent program meeting, there was mention of an upcoming expansion of the IRI scanner dataset on grocery transactions.   Judy Chevalier sent me some detailed information on the plans and the opportunities for access to these data that she received from Mike Kruger at Symphony IRI and Carl Mela at Duke.   We thought a number of program members might be interested in this information, and are therefore forwarding it to IO program members and the IO Call for Papers list (the forward is for your information; there is no NBER involvement in or endorsement of these data). 

My understanding is that Symphony IRI is interested in disseminating this information broadly, so you are welcome to pass this along to other researchers who may not have received this email.

Happy Holidays,

Nancy

 
-------- Original Message --------
Subject: dataset
Date: Fri, 28 Dec 2012 10:12:40 -0500

Contact information:

*******************************************
Michael W. Kruger
EVP, Consumer and Shopper Marketing R&D / 1+ (312) 474-2524 / mob: 1+ (312) 399-4597 / mike.kruger@SymphonyIRI.com
SymphonyIRI Group / 150 North Clinton Street, Chicago, IL 60661 / www.SymphonyIRI.com

Carl F. Mela
T. Austin Finch Foundation Professor of Business Administration
duke university | the fuqua school of business
email: mela@duke.edu

********************************************

IRI is expanding the scope of the academic data set by making data for 2008-2011 available starting in January 2013.  These data include store sales records for a large number of grocery stores, grocery  categories, and markets in the US, as well as individual purchase data in some markets (see Bronnenberg, Kruger and Mela, Marketing Science (2008) for a more complete description).

1.      The original data set covered 2001-2005, which was later supplemented to include 2006-2007 for those who requested it. This extension will now cumulatively more than double the initial length of the data set. IRI would like to cover at least some portion of the direct cost of assembling this data set. For this reason, the following pricing schedule is now in place:

a.       The price for 2001-2011 (11 years) will be $1000.

b.      For those who already purchased the data set, the cost to update 2008-2011 (or 2006-2011 if you did not previously update the 2001-2005 dataset) will be $500.  This will be provided on DVDs.

c.       No other combinations will provided.

2.      In order to purchase the data set as a whole, or the 2008-2011 update, researchers must complete an updated version of the NDA.  This NDA allows either option 1a or 1b. The conditions of the NDA are unchanged.  If this is an update purchase and you are collaborating with another author, one member’s signature is sufficient. Note the NDA includes the provision of later years by reference: “If subsequent years of similar data either are included in the initial shipment or are provided later to the researcher, these are subject to the same conditions unless these data are covered by a different agreement.”

3.      Completed NDAs may be returned to mike.kruger@symphonyiri.com for now; IRI will ship beginning January 2.  As Mike will be retiring during 2013, this email address will change and we will be update the list information when we get a firm address.  IRI cannot commit to continuing this program. Please do not make finishing your dissertation contingent on receiving year 2012 data.

 The structure of the extension data set is the same as the original in terms of markets and categories. The time stamp on the consumer panel data has been improved, so it will be possible to directly relate the category purchases households made on a trip to the total purchases across all categories made on the trip.  The years 2008-2011 were an unfortunately interesting part of the business cycle, and with the increasing use of this data set by economists these added years will likely be of interest for those macroeconomic topics.

Tempting as it is to repeat the entire substance of the NDA in this email, we will limit ourselves to these reminders: (1) cite the Bronnenberg, Kruger and Mela paper if you use this dataset to ensure a consistent representation of the data to those who may be interested in it, (2) send papers to IRI for review solely to check for factual errors in representing the raw data, and (3) the data are for academic research only – e.g. no consulting.




-- 
Nancy L. Rose
Charles P. Kindleberger Professor of Applied Economics
MIT Department of Economics

50 Memorial Drive, E52-280B
Cambridge, MA  02142-1347
Phone:  617-253-8956
email:  nrose@mit.edu


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Received on Fri Dec 28 2012 - 16:53:23 EST