Chicago Booth launches Kilts-Nielsen Data Center
Through a new arrangement with Nielsen and the Kilts Center for Marketing at the University of Chicago Booth School of Business, the
Kilts-Nielsen data center makes extensive marketing data available to tenure-track faculty and Ph.D. students from accredited U.S.
colleges and universities.
The first available dataset, Consumer Panel Data, includes information on product purchases made by a panel of 40,000-60,000 households
across all retail outlets, in all U.S. markets, and all Nielsen-tracked categories (including food, nonfood grocery items, health and
beauty aids, and select general merchandise).
The Kilts-Nielsen Data Center is now accepting proposals online >
Katie S. Claussen Bell
Associate Director, Kilts Center for Marketing
The University of Chicago Booth School of Business
5807 South Woodlawn Avenue
Chicago, IL 60637
Tel 773.702.2966
Visit us at www.ChicagoBooth.edu/kilts
katherine.bell_at_ChicagoBooth.edu
Received on Thu May 24 2012 - 12:37:40 EDT
