TY - JOUR AU - Baker,Malcolm AU - Wurgler,Jeffrey TI - A Catering Theory of Dividends JF - National Bureau of Economic Research Working Paper Series VL - No. 9542 PY - 2003 Y2 - March 2003 UR - http://www.nber.org/papers/w9542 L1 - http://www.nber.org/papers/w9542.pdf N1 - Author contact info: Malcolm Baker Baker Library 261 Harvard Business School Soldiers Field Boston, MA 02163 Tel: 617/495-6566 Fax: 617/496-5271 E-Mail: mbaker@hbs.edu Jeffrey Wurgler Stern School of Business, Suite 9-190 New York University 44 West 4th Street New York, NY 10012 Tel: 212/998-0367 Fax: 212/995-4233 E-Mail: jwurgler@stern.nyu.edu AB - We develop a theory in which the decision to pay dividends is driven by investor demand. Managers cater to investors by paying dividends when investors put a stock price premium on payers and not paying when investors prefer nonpayers. To test this prediction, we construct four time series measures of the investor demand for dividend payers. By each measure, nonpayers initiate dividends when demand for payers is high. By some measures, payers omit dividends when demand is low. Further analysis confirms that the results are better explained by the catering theory than other theories of dividends. ER -