TY - JOUR AU - Hall,Brian J. AU - Murphy,Kevin J. TI - Optimal Exercise Prices for Executive Stock Options JF - National Bureau of Economic Research Working Paper Series VL - No. 7548 PY - 2000 Y2 - February 2000 UR - http://www.nber.org/papers/w7548 L1 - http://www.nber.org/papers/w7548.pdf N1 - Author contact info: Brian Hall Harvard Business School Baker Library 185 Boston, MA 02163 Tel: 617/495-5062 Fax: 617/496-7379 E-Mail: bhall@hbs.edu Kevin M. Murphy Booth School of Business The University of Chicago 5807 S. Woodlawn Ave. Chicago, IL 60637 Tel: 773/702-7280 Fax: 773/834-3554 E-Mail: murphy@chicagoBooth.edu AB - Although exercise prices for executive stock options can be set either below or above the grant-date market price, in practice virtually all options are granted at the money. We offer an economic rationale for this apparent puzzle, by showing that pay-to-performance incentives for risk-averse undiversified executives are typically maximized by setting exercise prices at (or near) the grant-date market price. We provide an operationally useful alternative to Black-Scholes (1973) for the purpose of both valuing executive stock options and measuring the incentives created by options. Our framework has implications not only for exercise-price policies, but also for indexed options, option repricings, exchanges of cash for stock-based compensation, and the design of bonus plans. ER -