NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Will Ad Blocking Break the Internet?

Ben Shiller, Joel Waldfogel, Johnny Ryan

NBER Working Paper No. 23058
Issued in January 2017

---- Acknowledgements ----

Johnny Ryan is an employee of PageFair, a firm that measures the extent of ad blocking and offers ad-recovery technologies that enable publishers to display ads in a manner that adblockers cannot block. Neither Shiller nor Waldfogel has received any compensation for the research in the paper. PageFair was allowed to review the paper for accuracy but did not have control over the paper's findings nor conclusions. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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