NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Brand Management and Strategies Against Counterfeits

Yi Qian

NBER Working Paper No. 17849
Issued in March 2012

---- Acknowledgements -----

The author is grateful to Daniel Spulber, the anonymous co-editor and referees, and Philippe Aghion, Eric Anderson, Kevin Bryan, Richard Caves, Anne Coughlan, Josh Lerner, and Scott Stern for helpful advice and comments, and to Diane Culhane for copy-editing. Cooperation from the Chinese Quality and Technology Supervision Bureau (QTSB) and the companies I interviewed and surveyed is gratefully acknowledged. The results in this paper do not necessarily represent the views of QTSB or the National Bureau of Economic Research.

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