Persuasion: Empirical Evidence

Stefano DellaVigna, Matthew Gentzkow

NBER Working Paper No. 15298
Issued in August 2009

---- Acknowledgements -----

We thank Alan Gerber, Donald Green, Emir Kamenica, Ethan Kaplan, Jeffrey Kubik, Ulrike Malmendier, Joshua Pollet, Devin Shanthikumar, Jesse Shapiro, Andrei Shleifer, and Siew Hong Teoh for input and helpful suggestions, and Felicity Bloom and Xiaoyu Xia for excellent research assistance. Gentzkow acknowledges funding from the Initiative on Global Markets, the George J. Stigler Center for the Study of the Economy and the State, the Centel Foundation / Robert P. Reuss Faculty Research Fund, and the Neubauer Family Foundation, all at the University of Chicago Booth School of Business. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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