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NBER: Johnny Chan
>From: Johnny Chan <j-chan_at_kellogg.northwestern.edu>
>Date: Wed, 16 Nov 2016 17:02:35 -0600
>Subject: NBER Winter Tutorial & Workshop Application
>To: dhealy_at_nber.org
>
>Dear Mr. Healy,
>
>I am writing to apply to the upcoming NBER
>Digitization Tutorial in 2017. I attended the
>program last year and would love to attend
>again. I found the tutorial extremely helpful
>for me in understanding the field of economics
>of digitization and how it overlaps across
>several established academic disciplines. The
>program was instrumental in shaping my research interests in the field.
>
>I am a fourth year PhD candidate in Managerial
>Economics and Strategy at the Kellogg School of
>Management at Northwestern University. My
>research interests are in Industrial
>Organization and Quantitative Marketing,
>especially when applied to the digital economy.
>In addition to the above fields, I have
>completed advanced coursework in Information
>Economics and the Economics of Innovation.
>
>I expect to be on the market and to graduate in
>2018. My committee is co-chaired by Brett Gordon
>and David Dranove, with additional members Rob
>Porter and Mike Mazzeo. Economists David Reiley
>at Pandora and Steve McBride at Netflix can also speak to my work.
>
>My dissertation is comprised of two projects
>related to the digital economy. I am
>collaborating with Pandora, the online radio
>company, to measure consumers' preferences for
>variety and use that to calculate the value of
>digital content. I am also partnering with
>Houzz, an online platform for the home
>improvement industry, to study the impact of
>digitization on firm specialization through lowering search costs.
>
>At Pandora I leverage a large randomized field
>experiment where online radio content was
>suppressed. Listener heterogeneity plays a large
>role in my research through its implications on
>consumer segmentation. By connecting listening
>behavior to online advertising revenue streams I
>indirectly measure the value of online media
>content and draw conclusions on how
>profit-maximizing firms should strategically respond to this information.
>
>For Houzz, I am developing a model ofÂ
>horizontally differentiated firms that
>incorporates a reduction in search costs and
>allows for differences in online versus
>real-world market boundaries. My empirical
>analysis will focus on regional differences in
>firms' online tagging patterns and engagement
>behavior, interacted with market
>characteristics. My results will have
>implications for how platforms should balance
>incentives for organic content generation
>against market expansion and reducing search costs.
>
>I look forward to contributing to and
>participating in the conference. Please let me
>know if you need any other information. I am
>happy to provide references and/or a detailed CV if desired.
>
>Regards,
>Johnny Chan
><mailto:j-chan_at_kellogg.northwestern.edu>j-chan_at_kellogg.northwestern.edu
Received on Tue Nov 22 2016 - 13:37:40 EST
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