"c           VAR 0274      06058 AD SING 3S 914-943               MD= 1E-37   "
"c           REF 0274         LOC 2427 WIDTH  9             DK  39 COL 35-43  "
"c                                                 EXP DEC=  1                "
"c                                                                            "
"c              INDEX OF TOTAL ADVERTISING, SEASONALLY ADJUSTED               "
"c              -----------------------------------------------               "
"c                                                                            "
"c              NBER SERIES:  06058                                           "
"c              AREA COVERED:  U.S.                                           "
"c              UNITS:  1928-1932=100                                         "
"c              ANNUAL COVERAGE:  NONE                                        "
"c              QUARTERLY COVERAGE:  NONE                                     "
"c              MONTHLY COVERAGE:  01/1914-12/1943                            "
"c              SEASONAL ADJUSTMENT:  SEASONALLY ADJUSTED BY SOURCE           "
"c              SOURCE:  DATA FOR 1914-1921 WERE DIRECT FROM                  "
"c              MCCANN-ERICKSON, INC.; DATA FOR 1922-1941 WERE FROM SURVEY    "
"c              OF CURRENT BUSINESS, JULY 1935, P. 19 AND FOLLOWING ISSUES    "
"c                                                                            "
"c              NOTES:  SERIES 06058 IS PRESENTED HERE AS FOUR                "
"c              VARIABLES--(1)--SEASONALLY ADJUSTED, 1914-1943                "
"c              (2)--SEASONALLY ADJUSTED, 1943-1946 (3)--SEASONALLY           "
"c              ADJUSTED, 1944-1953 (4)--SEASONALLY ADJUSTED, 1953-1958.      "
"c                   THE INDEX WAS COMPUTED BY L.D.H. WELD OF                 "
"c              MCCANN-ERICKSON FOR"PRINTERS' INK."  PUBLISHED FIGURES ARE    "
"c              AVAILABLE ONLY FROM 1922 ON.  ALSO AVAILABLE IN"PRINTERS'     "
"c              INK", MAY 9, 1935, P. 85 AND FOLLOWING ISSUES.                "
"c                   COMPONENT SERIES WERE ADJUSTED BY                        "
"c              RATIO-TO-12-MONTH-MOVING-AVERAGE METHOD AND COMBINED.  THESE  "
"c              DATA ARE NOT AVAILABLE IN UNADJUSTED FORM.                    "
"c                                                                            "
"c              CHECKED MANUALLY; NO CORRECTIONS NECESSARY.                   "
"c                                                                            "
"c           ...............................................................  "