NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

NBER Publications by Lint Barrage

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January 2014Advertising, Reputation, and Environmental Stewardship: Evidence from the BP Oil Spill
with Eric Chyn, Justine Hastings: w19838
This paper explores whether and how environmental stewardship can be provided by private markets through green advertising. We examine the period surrounding the BP oil spill and estimate how BP's pre-spill investment in "green advertising" affected the spill's impact on retail prices and demand at BP gasoline stations. We use station-level prices and sales from a large sample of U.S. retail gasoline stations, and market-level advertising expenditures during BP's 2000-2008 "Beyond Petroleum" advertising campaign. We find evidence consistent with consumer punishment of BP in the months following the spill; overall BP margins declined significantly by 4.2 cents per gallon, and volumes declined by 3.6 percent during the spill. We examine how pre-spill environmental advertising affected the s...

Contact and additional information for this authorAll NBER papers and publicationsNBER Working Papers only

 
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